Work / Visual Design

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Bag Branding
School of Hospitality

SAIT Hospitality Outlet Bags

Students from the School of Hospitality and Tourism get hands-on experience while working at food outlets created by the school. Through hand-drawn lines that depict the essence of each outlet, this branding visually represents the spirit of the school.

** Project developed for SAIT through Xerox Creative Studio     |#graphic design #branding|     Nov. 2019

The Brief

Located in Calgary, SAIT’s School of Hospitality and Tourism has always been a reference for first-class education and high-quality food in each of its six venues throughout the city. Every location is different; each provides distinct atmospheres to customers and students. For that reason, the school sought after a consistent branding for all of them without losing their uniqueness.

The Highwood Bag Design
Bag design for The Highwood, a gourmet restaurant of the School of Hospitality and Tourism at SAIT

The Outcome

The artwork created for each bag has a line drawing that presents the essence of the venue, along with the venue logos in line, common to all designs. This way, there is one bag design for every location without limiting interchange when the stock is low in any of them.

The Tastemarket Bag Design
Design for The Tastemarket an urban eatery in Downtown Calgary
4 Nines Bag Design
Design for 4 Nines, the campus bistro
The Butchery Bag Design
Bag design for The Butchery, a meat retail market on campus
The Marketplace Bag Design
Design for The Marketplace, the retail outlet for student-made goods
Destinations Bag Design
Bag design for Destinations, a travel agency run by students of the School of Hospitality and Tourism
Angela Castro symbol